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Hotel Flom
A boutique hotel in central Florence near the station and the San Lorenzo markets, in a fully renovated building.
→Holding steadyRecent vs. all-time reviews
♥4% plan to returnSay they will be back
$~$401 / nightRecent quoted price
Why people love it
- Eduardo and the staff. Eduardo, Edoardo, Pietro, David and a guest relations woman are praised in 2026.
- Breakfast. Guests call it superb and plentiful, with Italian specialties that vary each day.
- Clean, renovated rooms. Guests describe spacious, modern rooms in a renovated building, with good water pressure.
- Location. Guests say the main sights are 10 to 15 minutes' walk.
Why they come back
"I'd gladly stay again."
The worst thing guests say
Car problems recur. In August 2025 a guest said items were stolen from their car and fuel was used in the hotel's garage, and in September 2025 two guests reported a dent and a tough parking arrangement. In January 2024 two guests reported air conditioning problems and a hot room. In October 2026 a guest in a back room heard a loud motor all night.
Insider tips
- Do not arrive by car, as guests report problems with the partner garage.
- Ask for a front-facing room.
- Check the air conditioning on the first night.
Who it's for: couples and families who want a renovated boutique hotel on foot from the station.
Skip it if you plan to park a car at the hotel.
How we rated this: Google rating 4.7 from 169 reviews. We read the newest and the lowest-rated guest reviews (24 recent guest reviews with text) and set aside reviews from restaurant or bar visitors who did not stay. Address: Via Guelfa, 41, 50123 Firenze FI.
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